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Strategy engine

Perception, Branding & Strategy

AI-driven market intelligence that turns big data into disruptive SMB strategy.

Game theory, machine learning and big data combined into a market-intelligence engine for SMBs — cluster analysis, regression modeling, competitive intelligence and brand positioning.

Overview

What you get

Most SMBs cannot afford a McKinsey-grade market study. NPE compresses that work into a 6–10 week engagement by running open and licensed big-data sources through our own ML pipelines.

Outputs are translated into a plain-English brand positioning and hero statement that the leadership team can actually deploy in sales, marketing and pricing.

Pairs naturally with Neural FP&A — the ML-ranked strategies become the scenarios we plan against.

Deliverables

What's included

  • ◆Cluster analysis of customer segments and demand pockets
  • ◆Regression and price-elasticity modeling
  • ◆Competitive intelligence map (local + national)
  • ◆Brand positioning and hero-statement workshop
  • ◆Premium vs. differentiation vs. cost-leadership strategy memo
  • ◆Disruptive go-to-market scenarios with ML-ranked payoffs
  • ◆Quarterly market-intelligence briefing in plain English
  • ◆Implementation playbook for sales, marketing and pricing teams
Scope

In & out of scope

In scope
  • ＋Discovery interviews with leadership and select customers
  • ＋Big-data acquisition, cleaning and ML modeling
  • ＋On-site workshop to lock the positioning and hero statement
Out of scope
  • −Creative execution (logo, web build, ad creative)
  • −Paid-media buying and management
Best for

Is this the right engine?

  • →Operators facing new entrants, channel shifts or pricing pressure
  • →Founders re-launching a brand or entering an adjacent market
  • →Wine, hospitality, ag, food & beverage and DTC brands in the North Bay
Process

How it runs

  1. 01
    Weeks 1–2

    Discovery, data acquisition, problem framing.

  2. 02
    Weeks 3–6

    Cluster, regression and competitive modeling; scenario ranking.

  3. 03
    Weeks 7–10

    Positioning workshop, hero statement, implementation playbook.

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Pairs well with

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Supporting
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Ready to put Perception, Branding & Strategy to work?

30-minute call. No pitch. Just whether this is the right engine for your next move.

Book CFO call →